I-Con Media

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KULA KOPI

Nia Misniasari — 2025-08-30

The study entitled The Influence of Service Quality and Promotion on Purchasing Decisions at Kula Kopi aims to determine the influence of service quality on purchasing decisions, the influence of promotion on purchasing decisions and the influence of service quality and promotion on purchasing decisions at Kula Kopi. This study uses two independent variables, namely service quality and promotion and one dependent variable, namely purchasing decisions. The data in this study were collected by distributing questionnaires to 138 consumers at Kula Kopi as research samples. The sampling technique used was purposive sampling. The data analysis method used was quantitative analysis, namely validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis test consisting of t-test and F-test. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t-test, it is known that the service quality variable has a significant effect on purchasing decisions, the promotion variable also has a significant effect on purchasing decisions. In the F test, it was found that service quality and promotion had a joint influence on purchasing decisions.

Keywords:

Service quality, promotion and purchasing decisions

Analisis Tingkat Kepuasan Konsumen Pada Toko Sembako Rizka Di Tenggarong

Dewi Susilawati — 2025-08-30

Consumer satisfaction is the main priority in this research because the level of competition is increasingly fierce among grocery stores. One way to create consumer satisfaction in grocery stores is to improve product quality and pricing strategies. If the grocery store provides good quality products and sets appropriate prices, consumers will feel satisfied. With a feeling of satisfaction, consumers will come back to the grocery store. The aim of this research is to determine the influence of product quality and price variables on consumer satisfaction at the Rizka grocery store in Tenggarong, both simultaneously and partially. The sample used in this research was 78 people and the analytical tool used for this research was multiple linear regression using SPSS 26 software. Based on the research results, it shows that (1) Product Quality and Price have a significant effect simultaneously on Consumer Satisfaction, (2) Product Quality has no significant effect on Consumer Satisfaction, (3) Price has a significant effect on Consumer Satisfaction.

Keywords: Product Quality, Price, Consumer Satisfaction

STRATEGI PENINGKATAN DAYA TARIK PRODUK PADA INDUSTRI MAKANAN (Studi Kasus Kerupuk Beras Ibu Lilis di Tenggarong)

Dea Kurnia Warni — 2025-08-30

The purpose of this study was to determine and assess the condition of Mrs. Lilis Rice Crackers Business in Tenggarong from the position of strengths, weaknesses, opportunities and threats and to find out the right strategy to be applied to Mrs. Lilis Rice Crackers Business in Tenggarong. This study uses quantitative data obtained from questionnaire data. The number of research samples was 100 people with the method of taking random sampling. The analysis tool uses SWOT analysis. Based on the SWOT matrix, it is obtained that the current position / strategy of Mrs. Lilis' Rice Crackers Business in Tenggarong is a stabilization / turn around strategy located in quadrant III, meaning that the company faces enormous market opportunities, but on the other hand Mrs. Lilis' Rice Crackers Business faces several internal weaknesses. The focus of the strategy that must be applied in this condition is to minimize the company's internal problems so that it can seize better market opportunities. Alternative strategies that can be carried out by Mrs. Lilis Rice Crackers Business in Tenggarong by looking at its position, namely the WO (weaknesses - opportunities) combination are as follows a. promotion using social media, b. adding stock variations of product results, c. expanding the distribution network with delivery services, d. Increasing business capital with low-interest bank loans, dan e. increase product shelf life

ANALISIS HARGA POKOK PRODUKSI NOVY HEADLAMP CUSTOM PADA PASAR KOTA TENGGARONG

Eka Puspita Sari — 2025-08-30

This research aims to analyze the cost of production (HPP) of Novy Headlamp Custom products marketed in Teenggarong City. The method used in this research is quantitative by collecting primary and secondary data. Primary data was obtained through direct interviews with business owners and observations of production processes in the field, while secondary data was obtained from financial reports and relevant production documents. The cost components analyzed include raw material costs, labor costs, and production overhead costs. The research results show that raw material costs are the largest component in the COGS structure, followed by direct labor costs and overhead costs. Based on the analysis carried out, the HPP per unit for the Novy Headlamp Custom is Rp. 500,000. The selling price is then determined by considering the desired profit margin and market conditions in Tenggarong City. By knowing the HPP in detail, Novy Headlamp Custom can determine a pricing strategy that is more effective and competitive in the local market. The study also provides recommendations for improving production efficiency and reducing costs without compromising product quality. It is hoped that this analysis can become a reference for other small and medium businesses in managing their HPP.

PERSEPSI DAN MINAT ESPORT PUBG MOBILE DALAM MENINGKATKAN KESEJAHTERAAN KELUARGA PADA REMAJA DESA JEMBAYAN

sely septiyani — 2025-08-30

Esports, including its popularity in the PUBG Mobile game, has become a global phenomenon that not only affects individual players, but also their families and surrounding communities. . In Jembayan Village, where teenagers are the dominant group in exploring technology and digital entertainment, perception and interest in PUBG Mobile esports plays an important role in the dynamics of family welfare. This research aims to understand how parents' perceptions and teenagers' interest in PUBG Mobile esports affect the welfare of families in the village. This study uses a qualitative approach with in-depth interview techniques with parents and teenagers in Jembayan Village. The results show that parents' perceptions of esports tend to vary from skeptical to accepting, depending on their understanding of the benefits and risks involved. On the other hand, teenagers' interest in esports, especially PUBG Mobile, often centers on the competitive and social aspects of the game, which they perceive as an interesting form of entertainment and an opportunity to improve their skills in coordination, strategy and teamwork. In conclusion, perception and interest in PUBG Mobile esports not only affects individual teenagers, but also family dynamics in Jembayan Village. With the right approach, esports can be a tool to improve family well-being by promoting positive engagement, open communication and the development of skills relevant to this digital age.